News

Elm Street Printing & Graphics Adds Mobile Marketing.

Camden, Maine, May 2, 2010 – Elm Street Printing & Graphics Inc., a local leader in customer-focused print innovation, has added a new marketing tool to help customers sell more products and services to their customer. Elm Street Printing is helping area businesses use Mobile Marketing and Quick Response (QR) Codes to extend information about products and services to the web from a printed piece. According to Peter Palermo, General Manager, Elm Street Printing & Graphics, “Mobile marketing gives companies the ability to send the right message to the right person at the right time and trigger a better response rate. By adding QR Codes to a printed piece, a person using a mobile smartphone such as the iPhone or Blackberry, can scan the QR Code and have their telephone connect to a web address, download a MP3 file, dial a telephone number or prompt the email client with a sender address almost instantaneously.” Any mobile phone that has a web browser and camera can usually scan and read QR codes. You will need a special QR Code Reader, but most phone companies offer the reader either free or at a very low cost at their Apps Store. By adding a QR Code, companies can extend their information provided by the printed piece. Consumers can access additional information about products through their mobile phone. The QR Code can be used to deliver content and purchase information. Some companies use mobile marketing to both capture and redeem coupons and discounts. The QR Code allows companies to combine their printing with their online marketing efforts. “Companies have been looking for an economical way to connect the physical world with the cyber world,” said Palermo. “QR Codes are a very inexpensive way to get more out of both your print and web-based marketing efforts.”

For more information about QR Codes and Mobile Marketing, contact Elm Street Printing & Graphics at 207 236-2896.

Advertising and Sales Promotional Items are now available locally. Elm Street Printing & Graphics joins the Advertising Specialty Institute® (ASI) as a Distributor for over 3500 Advertising and Promotion Manufacturers.
Elm Street Printing & Graphics Inc. is proud to announce its new affiliation with the Advertising Specialty Institute® (ASI). The Advertising Specialty Institute (ASI) has been providing award-winning products and services to the specialty advertising and promotional products industry for over 50 years. “As a local printer with years of marketing experience, we’re always looking for new ways to help our Clients with their marketing and promotional needs,” said Kim Palermo, President of Elm Street Printing & Graphics. “Our new affiliation with ASI gives our customers access to 750,000 promotional products at very competitive prices. And, we’re the only ASI Distributor in Knox and Waldo counties.” Elm Street Printing & Graphics, Inc. is located at 94 Elm Street in Camden and provides graphics design, offset and digital printing and marketing services to a client base in Knox and Waldo County and beyond. The company has been a member of CPrint® Certified Printers International since 2006 and is the only CPrint® Certified Printer in Maine. For more information about Elm Street Printing & Graphics, call 207-236-2896 or visit the company’s website at www.elmstreetprinting.com.

Elm Street Printing receives Management Award - Monday, November 24, 2008
Elm Sreet Printing & Graphics Inc., Peter and Kim Palermo, Camden, ME, received the top management award from CPrint®, Certified Printers International during its semi-annual board meetings in Nashville, Tennessee. Each six months, CPrint® selects the printer who has demonstrated the most significant positive changes in their company over the past six months from among its participants. According to Tom Crouser, CPrint® president, Elm Street Printing & Graphics is among an elite group of companies whose growth and profitability are increasing in the face of ever increasing competition. “Elm Street Printing & Graphics continues to prosper as it focuses on principles and practices geared to exceptional service to both customers and opportunities for staff,” said Crouser. “Elm Street Printing & Graphics is achieving success by being the best print provider for its business customers.” CPrint® is an organization of independently owned family-based businesses that strive for professionalism and performance among small business that commonly lack highly developed systems and leadership. Companies from throughout North America participate in the program. The CPrint® designation is available only to printers who demonstrate exceptional quality and service by maintaining standards in operations, training, equipment and software as well as worker benefits and working conditions. This program requires annual onsite recertification as well as participation in continuing educational programs. Elm Street Printing & Graphics, Inc. is located at 94 Elm Street in Camden and provides graphic design, offset and digital printing, marketing services and sales promotional materials to clients in Knox and Waldo County and beyond. For more information about the company call 207-236-2896 or visit www.elmstreetprinting.com.

Elm Street Printing Owner is Featured Speaker at CPrint® Certified Printers International World Conference, June 26, 2008
Peter Palermo, General Manager of Elm Street Printing & Graphics, Inc. of Camden, recently participated in the CPrint® Certified Printers International World Conference in Marietta, Georgia. Palermo attended the conference as both a CPrint® member and a featured speaker. The three-day conference trains printing professionals how to better manage their company and improve quality and service to their customers. The annual conference is the only one in the country that offers printers the latest management and technological techniques that can improve business-to-business relationships with their customers. “Over 65 people attended programs that included how printers are "going green," changes coming from the USPS, what's new in digital printing and marketing. A highlight of the Conference was a tour of the Heidelberg training and demonstration facility located in their North American headquarters near the hotel,” said Tom Crouser, CPrint® president. “We asked Peter to give two presentations on Advertising and Marketing because of his 25-year career as an advertising executive.” CPrint® is a division of the Crouser Professional Performance Alliance®, an international organization of independently owned family-based businesses that strive for professionalism and performance among small businesses. Elm Street Printing & Graphics, Inc. is located at 94 Elm Street in Camden and has been a member of CPrint® Certified Printers International since 2006. The company has won numerous sales performance and management awards including CPrint® Print Shop of the Year in 2006 and is the only CPrint® Certified Printer in Maine. For more information about the company, call 207-236-2896 or visit the company’s website at www.elmstreetprinting.com.

Windows Vista® SeePrint™ driver is Now Available!
Elm Street Printing & Graphics Inc. is proud to announce the availability of a new SeePrint™ driver for Windows Vista®. Contact us today for your free copy.

^{Elm Street Printing Selected For Elite International Printing Organization, September 27, 2007
Elm Street Printing & Graphics, Inc., Camden, ME, has been certified to participate in CPrint® (Certified Printers International), an elite organization of printers of independently owned family-based businesses that strive for professionalism and performance among small businesses. Companies from throughout North America participate in the program. According to Tom Crouser, CPrint® president, Elm Street Printing & Graphics, Inc. has completed the first phase of the certification process in this unique education and training program for commercial printers. The CPrint® designation is available only to printers who demonstrate exceptional quality and service by maintaining standards in operations, training, equipment and software as well as worker benefits and working conditions. This program requires annual onsite recertification as well as participation in continuing educational programs. Elm Street Printing & Graphics, Inc. is the only printer in the state of Maine to qualify for CPrint®. “Elm Street Printing & Graphics, Inc. has shown through its performance that it belongs among the top small printers in North America. Additionally, the company is pledging to continue to uphold its performance level by seeking even higher levels of certification. Being a CPrint® participant is a significant investment of time, energy and resources to assure that high standards are maintained for the local business community. No other organization has such standards.” Kim Palermo, President of Elm Street Printing & Graphics, Inc., said, “Our participation with CPrint® will require that our company continue to maintain up-to-date printing technology as well as customer service procedures, which is very important to print buyers in the midcoast area as they compete on a more global scale. Through CPrint®, we have already reorganized our company to assure better service and now we are able to accept more clients who wish to streamline and reduce costs in their print procurement processes.” Elm Street Printing & Graphics, Inc. is located at 94 Elm Street in Camden. For more information about the company, call 207-236-2896 or visit the company’s website at www.elmstreetprinting.com.}

Local Printer Honored for Management Skills - Saturday, October 07, 2006
Elm Street Printing & Graphics, Inc., Peter and Kim Palermo, Camden, ME, received the top management award from Certified Printers International (CPrint®) during its semi-annual board meetings in Memphis, Tennessee. Each six months, CPrint® selects the printer who has demonstrated the most significant positive changes in their company over the past six months from among its participants. The company also won a sales award for exceptional sales growth.

According to Tom Crouser, CPrint® president, Elm Street Printing & Graphics, Inc. is among an elite group of companies whose growth and profitability are increasing in the face of ever increasing competition. “Elm Street Printing & Graphics, Inc. continues to prosper as it focuses on principles and practices geared to exceptional service to both customers and opportunities for staff,” said Crouser. “Elm Street Printing & Graphics, Inc. is achieving success by being the best print provider for its business customers.”

CPrint® is an organization of independently owned family-based businesses that strive for professionalism and performance among small business that commonly lack highly developed systems and leadership. Companies from throughout North America participate in the program.

The CPrint® designation is available only to printers who demonstrate exceptional quality and service by maintaining standards in operations, training, equipment and software as well as worker benefits and working conditions. This program requires annual onsite recertification as well as participation in continuing educational programs.

Elm Street Printing & Graphics, Inc. is located at 94 Elm Street, Camden, ME. For more information about the company, call 207-236-2896, visit the company’s website www.elmstreetprinting.com .

Elm Street Printing & Graphics Named National Print Shop of the Year - June 21, 2006
Elm Street Printing & Graphics Inc., Camden, Maine, has been selected for no less than three awards by CPrint®, Certified Printers International, at its annual Production Manager conference in Schaumberg, Illinois. Elm Street Printing & Graphics was selected from among the 111 printing companies in CPrint® in North America as the Print Shop of the Year. It also won a Best of Show award for Excellence in Toner Printing and a First Place Award for Excellence in Single Color Printing. According to Tom Crouser, president of CPrint®, Elm Street Printing & Graphics continues to set high standards for quality and service that most printing companies never achieve. “Elm Street Printing & Graphics and its owners Peter and Kim Palermo represent the best a printer can offer its customers,” said Crouser. “An excellent, well-trained staff tied with outstanding facilities and equipment makes Elm Street Printing & Graphics one of the top printers in the country among shops of its size.” CPrint® is a division of the Crouser Professional Performance Alliance™, an international organization of independently owned family-based businesses that strive for professionalism and performance among small businesses. Elm Street Printing & Graphics Inc. is located at 94 Elm Street in Camden. For more information about the company, call 207-236-2896 or visit the company’s website at www.elmstreetprinting.com.

Local Printers Honored for Sales Growth - April 6, 2006
Kim and Peter Palermo, Elm Street Printing & Graphics, Inc., Camden, ME, have been honored for their company’s sales growth by CPrint®, Certified Printers International during semi-annual board meetings in Memphis, Tennessee. CPrint® awards printers who have demonstrated a significant sales growth over the past year. According to Tom Crouser, CPrint® president, Elm Street Printing & Graphics, Inc. is among an elite group of companies who are seeing sales increases in the slow economy. “Elm Street Printing & Graphics, Inc. is focusing on principles and practices geared to exceptional customer service,” said Crouser. “This effort is resulting in increased sales even in a time of an economic slowdown. A company who can achieve growth in these times can only achieve it by being the best print provider for its business customers.” CPrint® is an organization of independently owned family-based businesses that strive for professionalism and performance among small business that commonly lack highly developed systems and leadership. Companies from throughout North America participate in the program. Elm Street Printing & Graphics, Inc. is the only printer in Camden that qualified for the prestigious CPrint® Certified Printers International designation. CPrint® is available only to printers who demonstrate exceptional quality and service by maintaining standards in operations, training, equipment and software as well as worker benefits and working conditions. This program requires annual onsite recertification as well as participation in continuing educational programs. Elm Street Printing & Graphics, Inc. is located at 94 Elm Street. For more information about the company, call 207-236-2896, e-mail peter@elmstreetprinting.com, or visit the company’s website at www.elmstreetprinting.com.